top of page
images from topshelf design inventions by bill ward

🚀 My Toy Inventions – Where Ideas Come to Play

Welcome to my portfolio — a collection of toys and games that started as bold ideas and made their way into the hands of kids and families everywhere. 

From action-packed games to clever plush companions, my creations are designed to spark joy, curiosity, and connection.

Take a look around — these are the inventions that turned imagination into impact.

topshelf design game happy nappers logo by bill ward
topshelf design happy nappers toys by bill ward

Happy Nappers – The Perfect Play Pillow that Transforms into a Cozy Sleeping Sack!

Meet the adorable multi-purpose plush friend that kids love—Happy Nappers! This innovative toy is both a cuddly pillow and a soft, colorful sleeping sack in one. Simply unzip, roll out, and tuck in for nap time, sleepovers, or movie nights. When not in use, it easily folds back into a huggable pillow pal!

✔️ Fun Design – Features bright rainbow patterns and cute character faces to keep kids engaged.
✔️ 2-in-1 Functionality – Play pillow by day, sleeping sack by night.
✔️ Soft & Cozy – Made with ultra-soft materials that keep your child warm and comfortable.
✔️ Kid-Friendly Size – Fits most children, measuring 20" x 54".
✔️ Perfect for Travel – Lightweight, portable, and easy to carry anywhere!

See toy in action!

topshelf design fluffaluff pets logo by bill ward
topshelf design fluffaluff pets toys by bill ward

Fluffaluff Pets – The Perfect Play Pillow with a Snap-On Surprise!

Introducing Fluffaluff Pets, the cuddly and colorful plush friends that bring joy to every snuggle! These lovable toys are not just adorable—they feature a fun, matching snap-on pillowcase that turns bedtime into playtime. Whether lounging at home or heading for a sleepover, Fluffaluff Pets make every moment magical!

✔️ Fun Design – Includes a range of vibrant, lovable characters like unicorns, huskies, sharks, and kitties.
✔️ 2-in-1 Functionality – A plush toy with a snap-on pillowcase for added comfort and fun.
✔️ Soft & Snuggly – Made from super-soft materials perfect for cozy cuddles anytime.
✔️ Kid-Friendly Size – Designed to fit most standard pillows, perfect for little sleepers.
✔️ Great for Travel – Lightweight and easy to bring along for naps on the go!

See toy in action!

logo (2).png
background (6).png

Flipazoo Magic Tails Flip Box Surprise! – Unbox the Fun and Flip for a Furry Surprise!

Say hello to the toy that flips the script on ordinary plush—Flipazoo Magic Tails! With just a simple pull and flip, this magical plush transforms into a whole new character. Hidden inside each cuddly critter is a surprise second animal, making it two-in-one fun that kids will love! Featuring vibrant colors, ultra-soft textures, and playful designs, every flip is a new adventure. Collect them all and discover the magic of Flipazoo!

 

✔️ Surprise Flip Fun – Each plush magically flips to reveal a second hidden character!
✔️ 2-in-1 Plush Toy – Two adorable animals in one huggable friend.
✔️ Soft & Cuddly – Made with plush, snuggly materials for all-day hugging.
✔️ Collect Them All – Includes characters like Orion, Raine, Echo, and more!
✔️ Great for Gifting – A perfect surprise for birthdays, holidays, and just-because days.

See toy in action!

topshelf design corner crush logo by bill ward
topshelf design corner crush toys by bill ward

Corner Crush – Precision Meets Power in Every Swing

Take your game to the next level with Corner Crush, the ultimate tool for delivering pinpoint accuracy and explosive force on every shot. Engineered for players who demand peak performance, Corner Crush combines a sleek, ergonomic design with a high-tension frame for unmatched control and power. Whether you’re lining up a perfect corner kick or delivering a game-winning strike, Corner Crush gives you the confidence to own the moment.

✔️ Advanced Performance – High-tension frame and optimized weight distribution for explosive power.
✔️ Ergonomic Grip – Comfortable, non-slip handle tailored for maximum control under pressure.
✔️ Durable Construction – Premium materials built to withstand the toughest matches.
✔️ Precision Engineering – Balanced design ensures every strike is true and accurate.
✔️ Pro-Level Results – Trusted by athletes looking to sharpen their edge and crush the competition.

 

Corner Crush is co-invented by Bill & Chris Nelson.

Learn more about Chris Nelson:
• Website: Chris Nelson’s Site
• LinkedIn: Christopher Nelson | LinkedIn

See toy in action!

topshelf design throw fish logo by bill ward
topshelf design throw fish toys by bill ward

Throw Fish – The Ultimate Toss-and-Catch Water Toy

Get ready to make a splash with Throw Fish—the wild, wacky, and totally fun toss-and-catch game that’s perfect for pools, beaches, or backyard adventures! Designed for maximum flight and belly-flopping fun, Throw Fish is soft, safe, and irresistibly entertaining for kids and families alike. Just toss it, watch it sail, and dive in to catch the splashy action.

✔️ Fun in Every Fling – Aerodynamic shape designed for long throws and unpredictable flips.
✔️ Water-Ready Design – Lightweight and splash-friendly, ideal for pool or beach play.
✔️ Safe & Soft – Kid-safe materials with a squishy texture that’s easy to grip and catch.
✔️ Great for All Ages – Simple, active play that encourages movement and laughter.
✔️ Perfect for Parties & Travel – Compact and portable for on-the-go summer fun.

Corner Crush is co-invented by Bill & Chris Nelson.

Learn more about Chris Nelson:
• Website: Chris Nelson’s Site
• LinkedIn: Christopher Nelson | LinkedIn

See toy in action!

"Dream big, play bold,

and design with purpose."

– Bill Ward, Topshelf Design
bottom of page